INTRODUCTION In an increasingly digital marketplace, the liquor industry faces unique challenges related to regulatory compliance, specifically when it comes to the 3-tier distribution system. This system, designed to govern the sale and distribution of alcoholic beverages, establishes a framework...
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The heart of the lobo
Last week we journeyed to the western coast of Jalisco to spend time with Gerardo Peña, known in the small town of Mascota as El Lobo De La Sierra. The Wolf of The Mountain. The Lobo is locally famous for producing agave moonshine, and he and his backyard spirit live up to his wild name. We broke bread, we drank two bottles, and he told us his secrets to growing healthy agave (and marijuana).
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